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In 1946, the Montreal Alouettes Football Club was founded as the successor to the teams of years past, thanks to the combined efforts of football coach Lew Hayman and businessman Léo Dandurand. They chose to name the team “Alouettes” in honour of the 425th Squadron, the Royal Canadian Air Force’s first French Canadian squadron renowned for its dedication and tenacity.
The team competes each year to win the Grey Cup, the trophy awarded to the champions of the Canadian Football League.
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CONNECT
with a group of passionate and
dedicated individuals
CREATE
unique opportunities for consumer targeting operations
REACH
with consumers in a meaningful way
INCREASE
your presence
and reinforce your brand identity
MOVE
your organization closer to the fundamental values of football
ATTACH
your brand to a lucrative activity linked to emotion
AMPLIFY
and reinforce brand perception towards a large audience
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The Alouettes among the most reputable professional sports teams
in Canada in 2022*
1st in the Canadian Football League
1st among all professional Quebec Teams
4th among all professional Canadian teams
Study conducted annually by LEGER establishing a reputation indicator for Canadian sports teams.
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“I am delighted to be the new owner of the Montreal Alouettes, a team with a long history that has a significant impact on our community because it brings us together. I love sports and I am a proud Montrealer. This team that I saw rise to the top of the CFL and win the Grey Cup is our team; it’s the fans’ team. I want to bring stability and a long-term vision, which will allow us to put Montreal back at the top of Canadian football."
Pierre Karl Péladeau
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INVOLVEMENT WITHIN THE COMMUNITY AND WITH THE ALOUETTES FOUNDATION
United for a good cause!
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Promote through a partnership with the Montreal Alouettes
Increase awareness in the Quebec market.
Generate leads
Create engagement with the brand and Montreal Alouettes fans
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Partner with a beloved, recognized and trusted brand
Reach a captive audience through strategic visibility opportunities
Engage and create emotional moments with fans in the stadium
Promote partners activation through digital
Partner with a beloved, recognized and trusted brand
Reach a captive audience through strategic visibility opportunities
Engage and create emotional moments with fans in the stadium
Promote and strengthen your notoriety by exploiting the image and notoriety of the Montreal Alouettes.
Your brand follows the players.
Putting your name on the element the cameras follow the most – pre-game & post game – and during the entire season, provides an engaging voice for brands and increases their value.
Opportunity to gain high levels of in-game visibility on digital platforms and nationwide television as CFL games are broadcasted on national television across Canada.
Your brand displayed in front of local and national media
Get you brand on the forefront!
Have fun with the entire family!
Parents, teenagers, and children can have a blast in the Family Zone!
We have something to keep everyone busy (video games, kids’ makeup, entertainment, and more.)
The area, located in section Y2 & Z2, is safe and offers a nice view from a higher position.
Classier, more exclusive than ever and perfect for nights out with your clients, partners or employees. The Business Club is the ideal spot to strengthen business ties and meet other talented professionals in a friendly environment. In 2021, the business club was sold-out!
VISIBILITY PACKAGE
Live the full Alouettes’ experience at the stadium, ten times a year!
The best way to secure your spot for the game next year.
Discover a unique experience that combines intimacy, comfort, personalized service, and a magnificent view of the field and the city!
Perfect for a friendly evening with your customers, partners, or employees, the Business Club allows you to forge business ties with ease.
Associate your brand to the content posted on our social media platforms
Facebook : +215K Fans
Twitter : +145K Followers
Instagram : +55K Followers
Communicate directly with the fans!
Database of 210,000 fans - (opt-in 110,000 fans)
Associate your brand to the Alouettes’ official website!
Website : 800 000 visits / year on MontrealAlouettes.com
INVOLVEMENT WITHIN THE COMMUNITY AND WITH THE ALOUETTES FOUNDATION
The Together At School program has been encouraging high school students to stay in school for over 20 years
Hospital visits give a smile to hospitalized kids
Montreal Alouettes Foundation (FAM)
Become a partner for the year and take part in the many events organized by the team!
2022 Visibility - 5 Games |
Sept 2 | Sept 9 | Sept 23 | Oct 10 | Oct 22 | |
Visibility |
Virtual Logo
Giant Screen Ads |
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Activations | Dance Cam | |||||
Digital |
Social Media
Newsletter |
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Rights | ||||||
Valid Until August 20th
RIGHTS |
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VISIBILITY |
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ACTIVATIONS |
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DIGITAL |
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TOTAL: $43,000 (excluding technical and production costs) |